08 Mar, 2009
Skin Clinic MD: Cosmetic Dermatologist vs Plastic Surgeon
Posted by: Skin Clinic MD In: Cosmetic Dermatologist| Plastic Surgeon ()
Visit Medical Spa MD’s plastic surgery and cosmetic dermatology physician forums and you’ll step into an unlikely brouhaha that’s more than just uncommon in cosmetic dermatology and plastic surgery circles, it’s unheard of.
Medical Spa MD: Angry Cosmetic Dermatologists & Plastic Surgeons?
Growing increasingly frustrated by what physicians see as an manufactured silence and infuriating lack of clinical support from cosmetic laser and IPL companies, doctors have taken their anger public in a kind of free-for-all dog pile that you don’t usually see from physicians. A publicly viewed outing where ‘names are named’ and fingers are pointed directly at the management teams of cosmetic laser and IPL companies.
In some cases entire strings of emails are published detailing conversations (or lack thereof) and publicly embarrassing top executives and even fellow cosmetic surgeons that are acting as luminaries. It’s as though the physicians have now decided to play hard ball really hard.
Of course there’s still some self preservation and common sense left. Many of the plastic surgeons comments that are left come from anonymous doctors and the web sites that host these forums generally try to protect the plastic surgeons from hidden reprisals.
The web sites hosting these physicians forums have some headaches of their own. Medical Spa MD, the most prominent forum for physicians in cosmetic medicine, has been served with a substantial number of letters and threats from lawyers for daring to make these forum discussions public.
“We’ve received more than the usual web site’s number of nasty-grams”, says the publisher of Medical Spa MD, “but to censor public discourse between physicians is not what we’re about. The cosmetic surgeons on the site are responsible for what they post directly and commenting that they’re not receiving sufficient support is just that, their opinion.”
The issues are increasingly complicated by the types of medical answers that the most vocal of the cosmetic surgeons are demanding, leaving the IPL and laser companies in the uncomfortable position of seeming to be ignoring their cosmetic surgeons as customers, or providing information for cosmetic medical treatments that could easily be considered off-label use by the FDA, creating a potential for hazardous liability claims from patients and as well as the very cosmetic surgeons who are demanding answers.
The topic is not likely to die down anytime soon. Information that’s disseminated on the web has a long life and it’s obvious that technology companies are taking notice. In some cases they’ve actively joined in the discussion forums and proactively address concerns of individuals as soon as they’re posted, leaving an impression of active customer support. These tactics seem to be working as the IPL and laser manufactures who are active have a much lower incidence of negative comments from cosmetic dermatologists who see their calls for support go unheeded.
In the end it will come down to money. Many physicians who are opening new cosmetic clinics and looking for new IPL and laser technology are finding their way into these forums, asking their more experienced peers for advice. IPL and laser manufacturers who aren’t involved can’t expect to win the propaganda wars.
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